{"id":6866,"date":"2015-11-16T16:42:52","date_gmt":"2015-11-16T16:42:52","guid":{"rendered":"https:\/\/www.truefacet.com\/guide\/?p=6866"},"modified":"2018-08-07T16:38:47","modified_gmt":"2018-08-07T20:38:47","slug":"beginning-brand-carrera-y-carrera","status":"publish","type":"post","link":"https:\/\/www.truefacet.com\/guide\/beginning-brand-carrera-y-carrera\/","title":{"rendered":"Beginning of a Brand: Carrera y Carrera Jewelry"},"content":{"rendered":"
\"TrueFacet<\/a><\/div>

Carrera y Carrera is considered the finest jewelry house in Spain as well as one of the top jewelers in the world. Their jewelry is known for its unique, sculptural pieces and lively designs.<\/p>\n

The jewelry maker has origins that trace all the way back to 1885 Spain when Saturio Esteban Carrera immigrated to Barrio de las Letras in Madrid, Spain. This is where he opened his first jewelry shop after his lapidary studies, or cutting, polishing and engraving gemstones.<\/p>\n

Saturio\u2019s son, Jose, learned the trade from his father, but moved to Paris to complete his studies. He eventually returned to Madrid and continued the family business. Though he didn\u2019t have any of his own children, he passed on the practice to his nephews.<\/p>\n

\"tiara\"<\/p>\n

The jeweler\u2019s first royal commission came in 1960 when Carrera was asked to make the wedding tiara for Fabiola de Mora y Aragon for her marriage to King Baudouin I of Belgium. This was one of the most prestigious pieces the jeweler has made.<\/p>\n

The great grandson of Saturio, Manuel, opened his first workshop in the old center of Madrid in 1965. This would be where the distinctive style of Carrera y Carrera jewelry was established. Manuel had a clear and defined goal — to make the jeweler a global brand. By 1977, Manuel was taking his jewelry designs to Baselworld, a prestigious jewelry and watch show in Basel, Switzerland.<\/p>\n

\"manos\"<\/p>\n

The company had created its distinctive style. Animal figures have always been a source of inspiration for jewelers, and such was also the case for Carrera. However, an unusual motif and Carrera staple developed in the \u201cLas Manos\u201d collection. A feminine, human hand had become a unique Carrera element.<\/p>\n

Carrera y Carrera set its sights on the U.S. and began selling pieces in the Cellini boutique at the Waldorf Astoria hotel in New York City. During this time, the brand grew internationally thanks to its distinct style and new branding.<\/p>\n

At the same time, the brand developed a lift in reputation in its home country. Carrera y Carrera pieces became favorites of the Spanish royal family and aristocracy. Many could be found in possession of pieces from the jeweler. The brand also expanded in Russia, where its international presence has been the most successful.<\/p>\n

\"palermo\"<\/p>\n

Through the 2000s, the brand has only grown. With the introduction of iconic Carrera collections, including Circulos de Fuegos and Aqua, and another rebranding, the company was able to expand further overseas.<\/p>\n

Photo Credit: carreraycarrera.com \/ fashiongonerogue.com <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Carrera y Carrera is considered the finest jewelry house in Spain as well as one of the top jewelers in the world. Their jewelry is known for its unique, sculptural pieces and lively designs. The jewelry maker has origins that trace all the way back to 1885 Spain when Saturio Esteban Carrera immigrated to Barrio […]<\/p>\n","protected":false},"author":1,"featured_media":6882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[314,6],"tags":[98,11,29,18],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-spotlight","category-education","tag-carrera-y-carrera","tag-education-2","tag-history","tag-jewelry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/6866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/comments?post=6866"}],"version-history":[{"count":11,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/6866\/revisions"}],"predecessor-version":[{"id":17632,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/6866\/revisions\/17632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/media\/6882"}],"wp:attachment":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/media?parent=6866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/categories?post=6866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/tags?post=6866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}