{"id":18015,"date":"2018-09-14T07:00:00","date_gmt":"2018-09-14T11:00:00","guid":{"rendered":"https:\/\/www.truefacet.com\/guide\/?p=18015"},"modified":"2018-09-29T16:56:34","modified_gmt":"2018-09-29T20:56:34","slug":"chopard-and-the-palme-dor-a-retrospective","status":"publish","type":"post","link":"https:\/\/www.truefacet.com\/guide\/chopard-and-the-palme-dor-a-retrospective\/","title":{"rendered":"Chopard and the Palme d\u2019Or: A Retrospective"},"content":{"rendered":"
\"TrueFacet<\/a><\/div>

The Cannes Film Festival\u2019s Palme d\u2019Or is considered one of the most prestigious awards in the film industry and a strong predictor of who will take home the equally illustrious Academy Awards\u2019 Oscar. Here we take a look at how the design of the award has evolved over the years into the Palme d\u2019Or\u2019s distinct modern design, created by Chopard.<\/a><\/p>\n

The Early Palme d\u2019Or Award Design<\/strong>
\nThe Cannes Film Festival began in 1946. Initially, winners received a \u201cGrand Prix\u201d in lieu of the traditional awards statue or plaque we know of today. The Grand Prix was a piece of modern art, designed by a rotating contemporary artist.<\/p>\n

\"Palme
Palme d’Or, Designed by Lucienne Lazon<\/figcaption><\/figure>\n

In 1954, the film festival\u2019s directors put out a bid to several jewelry designers, asking for award submissions that prominently featured a palm frond, a reference to the city of Cannes\u2019s coat of arms and the tropical palm trees that line the Promenade de la Croisette, where the film festival is held. Ultimately, jeweler Lucienne Lazon\u2019s design\u2014which featured a palm frond set in a terracotta base\u2014beat out the competition. Lazon\u2019s Palme d\u2019Or design was used until 1964 when the film festival temporarily resumed awarding a Grand Prix.<\/p>\n

The Palme d\u2019Or award design was reintroduced in 1975 and, by 1984, had a noticeably modified shape; the base of the award went from a rounded triangle to a severe pyramid. In 1902, French jeweler Thierry de Bourqueney further modernized the Palme d\u2019Or\u2019s design, swapping out the terracotta base for a hand-cut crystal pedestal.<\/p>\n

Chopard\u2019s Inspiration for the Modern Palme d\u2019Or<\/strong>
\nChopard\u2019s co-president and creative director, Caroline Scheufele, designed the current Palme d\u2019Or in 1997, after admiring the former design in the office of Pierre Viot, who was then the director of the film festival. Viot invited Scheufele to refresh the Palme d\u2019Or and Scheufele, a film lover herself, enthusiastically threw herself into the project.<\/p>\n

\"\"
Palme d’Or, Designed by Caroline Scheufele of Chopard<\/figcaption><\/figure>\n

Preserving the award\u2019s symbolic palm frond motif, Scheufele and the Chopard atelier sculpted a new frond with more movement, \u201cas if [the leaflets were being] ruffled by a gentle breeze,\u201d and a stem that subtly forms a heart at the base. The modern frond is made of 125 grams (or more than a quarter pound) of 18-carat fair-mined gold.\u00a0<\/a><\/p>\n

The most significant change Scheufele made was to the pyramid-shaped crystal base. She scrapped that rigid form in favor of a crystal, hand-cut in the vein of an emerald-cut diamond. Each crystal is unique and, in its raw form, weighs roughly seven pounds.<\/p>\n

It takes Chopard\u2019s seven craftsmen roughly 40 hours to complete a single Palme d\u2019Or award.<\/p>\n

2017 Palme d\u2019Or Design<\/strong>
\nTo celebrate the Cannes Film Festival\u2019s 70th anniversary, Chopard upped the ante of its now signature Palme d\u2019Or design. Chopard\u2019s artisans gave the crystal base a \u201cfrosted\u201d effect and added 167 diamonds to the leaflets of the frond to give it an extra dose of glamorous sparkle. True to Chopard\u2019s standards, the gold used was 100% fair-mined and the diamonds were responsibly sourced through an ethical supplier, certified by the Responsible Jewellery Council.<\/p>\n

\"2017<\/p>\n

This elevated take on Caroline Scheufele\u2019s Palme d\u2019Or award design is a spectacular tribute to the history of the Cannes Film Festival, the inspiring region, and Chopard\u2019s premier craftsmanship.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Cannes Film Festival\u2019s Palme d\u2019Or is considered one of the most prestigious awards in the film industry and a strong predictor of who will take home the equally illustrious Academy Awards\u2019 Oscar. Here we take a look at how the design of the award has evolved over the years into the Palme d\u2019Or\u2019s distinct […]<\/p>\n","protected":false},"author":1,"featured_media":18021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[314,6],"tags":[6991,86,6990],"class_list":["post-18015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-spotlight","category-education","tag-cannes-film-festival","tag-chopard","tag-palme-dor"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/18015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/comments?post=18015"}],"version-history":[{"count":4,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/18015\/revisions"}],"predecessor-version":[{"id":18023,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/posts\/18015\/revisions\/18023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/media\/18021"}],"wp:attachment":[{"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/media?parent=18015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/categories?post=18015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truefacet.com\/guide\/wp-json\/wp\/v2\/tags?post=18015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}